William Bernbach: The Ad Man
It was around the late 1940s when William Bernbach found that his passion and his excellent ability in advertising would focus and revolve around the growth and execution of novel and inventive ideas. He made his way into the marketing world at a time when the United States industry was trying to avoid the huge agencies, service operations and scientific research. They would prefer minor creative concepts and intuitions (Fox, 5). Even though advertising workers before wrote for the wider scale of consumer consumptions, Bernbach was the one to help start the introduction of a personal and authentic emergence in advertising. Bernbach was one of the trio, which included Leo Burnett and David Ogilvy, and they took credit for guiding advertisement production in a new era in the 1950s and 1960s. This was also known as the Creative Revolution (Fox, 20).
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